Adidas newest, hottest label NEO s/s 2013 collection!

I was excited to be heading to Adidas office for the launch of their newest, hottest label NEO! The office is so cool for there is an Adidas shop inside the office where you can literally shop and work?! Upon entering the room, I was greeted by tons of gorgeous NEO items. I had my eye on that gorgeous pink flamingo bag as I have been searching for a perfect one for my upcoming Taiwan trip. Anyhow, it was nearly dinner time and my hunger worries were unfounded when I saw the nice display of canapes all gorgeous and ready for consume. =P



I brought my girly, Zerika with me. The pictures that aren’t watermark are from Zerika’s.


The green NEO box is our press kit and it has gotto be one of the most innovative I’ve seen so far! I shall now unveil what’s inside the box to get you drooling for a bit! In it are Audio Technica headphones, 2 bright green lollipops, one bright green nail polish and a green wrist-thumbdrive with all the info we need. Anyone who knows me knows green is my favorite color so can you imagine my excitement?


Without further ado, here is adidas’ newest, hottest label, NEO s/s 2013 collection! NEO means new! It’s young! It’s fun and it embodies a teen spirit that invites you to make fashion a personal identity! NEO is set to take fashion to the next level with two international teen sensations as the brand’s global heroes!




Presenting one of the two teen sensations, who else but the very suave, stylish and phenomenon Justin Bieber!!


To celebrate this partnership, teens worldwide can hunt down the superstar’s exclusively customized NEO gold sneakers online in a bid to win a pair and meet Justin on tour in Miami!!


The other teen sensation is none other than Selena Gomez! Selena will work with NEO to design and develop seasonal ranges that her fans will love!


The video Selena did for NEO is so fun while she paint the town green and spread posters and steamers across the city! Makes me all excited too!

1_Selena Gomez, adidas NEO global style icon, behind the scenes on the Selena goes NEO film shoot

Here comes all the fun as all the bloggers were introduced to all the NEO items on the rack and table and we had so much fun posing, snapping and aweing away! I am no teen but I love the vibrant colors, the designs and I think as long as you are young at heart, you can carry off anything you wear.







The lovely ladies from Adidas!! I sure hope to see you ladies again! =]


Thank you Adidas NEO for having us again and I can’t wait to get my hands on this new collection and don the town in style!



Want to know more about adidas NEO label ??

Check out their website:

and their Facebook page: